Browndages Is Highlighting Representation through Band-Aids Specifically for the Black & Brown Communities

Browndages Is Highlighting Representation through Band-Aids Specifically for the Black & Brown Communities

April 19, 2022 0

Prominent entrepreneurs Intisar Bashir and Rashid Mahdi come up with a unique idea of creating Browndages, which is a band-aid that matches the skin tone of black and brown people. Started in 2018, the duo noticed the bandages their children were wearing did not match their skin tone. Band-aids throughout history were made specifically to match the white skin.

“We noticed a gap in the market when it came to Band-Aids and bandages that would blend with all skin tones,” Bashir told The Philadelphia Inquirer earlier this year. “There was no inclusion of our darker skin tones.”

Intisar Bashir, Browndages

Browndages exist to ensure that black and brown people can be seen and heard.

Bashir explained to the Inquirer that she has had significant bruising when she cut her hand with glass and went for stitches at the hospital. At the time, Bashir said she “wished there had been something that blended with my skin so I didn’t have to put makeup on my wound or try to hide it in social settings because of embarrassment over its appearance.

However, this idea did not stop at adult bandages, the couple began to create bandages for children after their kids expressed having bandages with superheroes & princesses on them. This grew into artist drawing images of their kids as astronauts, veterinarians and more.

I want the world to know that brown people do exist. We are not just brownish-tan. We are brown, we are black and I want that representation in everything that we do,” said Bashir.

Browndages recently secured an 100K deal on Shark Tank and will work with Daymond John, Mark Cuban and Lori Greiner.

You may find Browndages on their website with all shades available

BMI Staff
BMI Staff