Why UNINTERRUPTED & Proctor & Gamble’s “These Hands” is Important

Why UNINTERRUPTED & Proctor & Gamble’s “These Hands” is Important

June 29, 2021 0

A collaboration between Proctor & Gamble and UNINTERRUPTED introduced a very inspirational short film titled ‘These Hands’. UNINTERRUPTED was founded in 2014 by LeBron James with the aim of empowering individuals. ‘These hands’ begins with a conversation between a father and his son while they are playing football. The coaches mentions “That’s a real star you got there, protect those hands they’ll take you places. The son casually states to his father that he can make easy money with his hands, but his father educates him that he must not limit himself.His father enlightens his son to the fact that he can pursue so many other careers, such as being a brain surgeon, sports agent, artist, and astronaut. The father quotes to his son, “You can be anything you want with these hands.” For years, black men have been associated with careers in sports in order to be successful, but this film seeks to educate that there are so many things black men can do if they believe in themselves. 

It is our duty to create limitless opportunities for Black boys and help them understand their destiny is more than entertainment or athleticism. Showcasing and having black boys able to see themselves in these role will develop the confidence they need and empower them to join industries such as medicine, law, tech, finance, cybersecurity and other industries. Let’s continue to create this change and be the reinforcement they need.

See “These Hands” below

BMI Staff
BMI Staff