Camp Yoshi, Luxury Camp Experience for Black Travelers

Camp Yoshi, Luxury Camp Experience for Black Travelers

April 21, 2021 0

Rashad Frazier, a chef, was on a sort of wilderness retreat with his family, posting the pictures of landscapes they took on Instagram when friends and family started reaching out to him. When he informed them of where he was, they would ask questions like “aren’t you worried?” and “are you sure that you’re safe?” This is because camping trips such as this are not common enough among Black people and there is a lot of concern about safety based on our race, which is justifiable given the current climate and the history of racial violence in the US. 

Yoshi Camp Experience: Courtesy Photo.

Frazier has been camping all his life, as his parents took him on lakeside camping trips throughout his childhood. But he understood why it wasn’t more common among Black people. We have learned to associate the wilderness and remote areas with danger thanks to generational trauma and past incidents of racial violence.

Yoshi Camp Experience: Courtesy Photo.

But Rashad Frazier had an idea: he wanted to open this experience up and make it more welcoming and safe for other Black, would be campers. He wanted the experience to be luxurious and inclusive as well, something unique in camping and wilderness retreats. The goal is to foster confidence in Black camper’s confidence to go out into the wilderness and truly experience nature. Not only do they offer campers multiple adventures out into nature, they serve campers gourmet food as well. This is how they earned the description of having a luxury camp experience. 

Yoshi Camp Experience: Courtesy Photo.

It was his love for nature and the outdoors that drove him to push this vision, along with his other businesses: a lifestyle brand named Pulled Together and his catering platform Yoshi Jenkins. Together he can offer a complete experience to both Black campers and Black allies. He hopes his passion for nature can be experienced by others. Last fall he hosted his inaugural culinary adventure with six Black men in Oregon. None of them had any camping experience but that was the point: exposure for Black people. What sets Frazier apart from any others is that he wants to give his customers the tools to go out and create their own experiences afterwards.

Camp Yoshi is now accepting bookings in the High Desert of Utah, Mountains in Oregon, and the Alpine Tour of Colorado.

https://www.campyoshi.com/

Johnny Ross
Jtross